Start planning this weekend’s trip to UNIQUE LA early with our handy map of the Spring Show!
For the full list of participating vendors, visit our Participants Page.
Check out our Partners Page to see all the amazing brands helping us put together the Spring Show.
CAMP has just announced an incredibly diverse lineup of workshop leaders. General workshop categories include: Media & PR, Grow Your Business, Legal & Accounting, Tech & Web, Creative Arts, and Outdoor Fun. Some recent additions to the lineup include Casey Caplowe creative director and co-founder of GOOD, Michael Preysman former venture capitalist and founder of the clothing brand Everlane, Whitney Chamberlain founder of Smilebooth, Alex Day of Proprietors & David Kaplan of Proprietors and owner of Death & Company, photographer’s Laure Joliet and Bonnie Tsang as well as our very own Sonja Rasula, founder of Unique! Additionally companies like Pool Trade Show, Wagstaff and General Assembly will be sending teams to lead workshops.
Here is a preview of some of the workshops leaders with more coming soon!
The Spring Show is just around the corner and its about time to get excited for the 325+ amazing vendors that will be offering their locally-made products for sale at UNIQUE LA on May 11th and 12th! Check out a few of our favorites in our Spring Show lookbook!
I’ve been counting the days until I could announce the exciting news… It’s official, UNIQUE USA & WEST ELM have collaborated! Every month I will be curating DIY workshops in both LA and SF. I will be teaching the first two workshops next week!
Come make a couple cool necklaces with me, ask me questions, gossip about reality TV with me and more! ;) There are only 20 spots in each city, so sign up before the classes fill up. Click below for details!
It’s easy to land press when you connect your product to the pages you want to be a part of. But certain mistakes, often even made by PR professionals, will send your pitch straight to the poubelle. Here’s what sends an editor reaching for the “delete” button. Avoid these and you’ll be that much closer to seeing your product or story in print!
1. Your pitch doesn’t fit on one page. In fact, the pitch is shrinking by the day. If you can’t get our attention in two paragraphs, then you need to work on it a little longer.
2. You don’t address the writer by their name (or you misspell her or his name).
3. You call the editor instead of emailing a proper pitch.
4. You attach the pitch as a Word or PDF document, instead of pasting it in the body of the email.
5. You attach high-resolution images and your company logo for the editor (instead of embedding a low-res image directly into the email). Most editors won’t open attachments.
6. You fail to include a link to your website, your email address AND your phone number. If we call, we’re ready for business and on deadline.
7. You CC other media contacts in the same pitch or you BC other media contacts and leave the intro vague (even though we know you just emailed every other editor in your address book).
8. You didn’t read the publication or blog before you pitched. We have a spider-sense for this!
9. You use a number of different texts, emoticons and italics to get your point across.
10. You tell us how you think it would be a perfect fit for our pages.
Amy Flurry is State of Unique’s business editor and author of the much-buzzed about DIY Publicity book, Recipe for Press. (www.recipeforpress.com) Follow her on Twitter @Recipeforpress
CAMP is a 4-day creative conference that strategically curates workshops and experiences in three areas to give entrepreneurs and creatives the tools to succeed. Join us in sunny Big Bear, California, for this game-changing experience. There are small business workshops, creative art classes and outdoor challenges - all designed to help you thrive by stimulating both sides of the brain.
CAMP is all-inclusive! It includes all accommodation, meals and snacks, drinks (including booze and artisan elixirs), workshops and materials, keynote speakers, all activities such as archery and horseback riding, evening programming, arts and crafts, transportation from Los Angeles, and more!
Once registered, Campers will hear from CAMP Headquarters over email quite often on everything from “What to Pack” to “Choose Your Workshops”. You might also want to keep an eye on your mailbox for care packages… Score!