Get ready to get down this Valentine’s Day!
As you can see from the photo above, last year’s Fake Prom was a blast… So we decided to make it an annual dance party! The awesome event is being held February 14th (that’s right, on Valentine’s Day) at The Unique Space from 8pm – midnight. Expect a bumpin’ dance floor, lots of promtastic outfits and loads of fun at this alternative to the traditional Valentine’s dinner (snoooooze). The $40 ticket includes all drinks (Singha Beer, cocktails, Purity Organic juices, GT’s Kombucha +), a delish CoolHaus Sundae Bar, printed Prom Portraits by Oh Snap Studios, DIY corsage tables, a Snack Station and more!
Are you single and looking to mingle? All single prom goers will get a big heart to wear, with their name on it, so it’s easy to spot other singles. Who knows, maybe we’ll make a few love connections at Fake Prom 2!
Head here for all the details and to buy tickets – hurry, last year’s sold out within days and we don’t want you to miss the fun.
How beautiful is a delicate wire ring? I love stacking them together and even pairing them against opposites, like our chunkier DIY Geode Ring. With Valentine’s Day just around the corner, I wanted share this gorgeous wire ring in a delicate heart shape. So perfect for gifting to your loved ones! Make one or ten!
1. Draw a small heart about the width of your finger or smaller.
2. Cut a piece of wire about 6″ long.
3. Curve up one of the wire using the round nose pliers, and close it using the flat nose pliers.
4. Using a thin cylinder object (try a colored pencil… I ended using the angled portion of sharpened colored pencil, which created a smaller heart), curve the wire around to mimic the round part of the heart you drew.
5. Straighten out the the wire below the curve to look like the heart your drew.
6. Using your drawn heart as a guideline, angle the wire backwards, with your round nose pliers, where the point of the heart is.
7. Curve the wire around your finger, making sure the half heart is sideways (like photo).
8. Loop the wire through the curved loop you made in step 3.
9. Angle the wire using your round nose pliers to create the invert point at the top of the heart, then curve the other side of the heart to mirror the prior half.
10. Make a loop to create the bottom point of the heart and to connect the ring together. Close the loop using the flat nose pliers.
We sit down for a very insightful Q&A with the “Maker of Things”, Eric Trine.
Eric Trine, 29-years-old
Educational Background: BFA Sculpture – Biola University 2007. MFA Candidate (’13) in Applied Craft and Design – Pacific Northwest College of Art and Oregon College of Art and Craft.
How did you discover your passion for making furniture?
I discovered my passion for making furniture by actually making furniture. I have a passion for making – and with furniture it’s nice that the things I can make can actually be used in a functional way. So, I like the making of the item but I really enjoy seeing what happens to it after it’s made. I love seeing how people enjoy my pieces – how they put them to use.
What inspires you?
Thrift stores, garage sales, antique malls and flea markets. It’s not about finding old stuff or nostalgia for me, it’s about finding stuff that doesn’t have a name or a brand associated with it. I love finding weird one-offs. Right now I’m super into old crappy ceramics – the kind of pieces that students make in high school ceramics classes and they give it to Grandma as a Christmas present. You know, the types of things that sit in a garage until they have a garage sale, and then after no one buys it it gets donated to Goodwill, and then it sits on the shelf for years. I guess I’m inspired by the stories behind things but as you can tell I also like to make the stories up myself! I also love just walking around hardware stores or lumber yards. I like to look at raw materials rather than finished pieces.
As Merchandise Editor at PeopleStyleWatch.com, Catherine Dash works non-stop to find the best style steals on the web. She has an intense love for independent designer labels and seeks out the coolest up-and-coming brands—be it fashion, home or beauty—which she’s done for several publications in her career including Lucky magazine and StyleFind.com. When not scouring the web for must-have buys, Catherine is roaming the streets of Brooklyn with her 6-year old Papillon Lulu in search of her next food obsession.
Can one to two paragraphs and a good picture really be enough to interest an editor/blogger?
Catherine: Absolutely! Even a good photo and a couple sentences can do the trick. An email I can scan quickly to get only the most important info is best. I’ll ask for more if I need it. And no huge files–our inboxes fill up quickly.
What’s missing when a pitch is almost there, but not quite?
Catherine: Can we consider the look book a form of a pitch? If so, don’t forget to include PR contact info when sending them out (or on any printed promotional material, for that matter). On more than one occasion, I’ve gotten my hands on a gorgeous look book only to find no way of getting in touch with the brand (I’m not kidding. This has happened multiple times!) Take some time to step back and remember the most seemingly obvious things.
Biggest turnoff when someone is trying to get press?
Catherine: Being pushy. There’s a difference between being persistent and being aggressive. When a publicist acts like they’re entitled to coverage, I’m less likely to want to work with them.
What is the one thing that makes one pitch stand apart from the next?
Catherine: It seems like a little thing, but addressing your pitch to the editor specifically and making the message somewhat personalized can make a big difference. Also, research what sections/types of features the editor works on and giving them pertinent information (and quickly when it’s requested). We get tons of mass emails each day, so the ones that feel like they’re intended for you directly are more likely to get a reply/second read.
What is the same mistake all beginners at DIY publicity make?
Catherine: I often get pitches that have nothing to do with the type of features I work on. I imagine the publicist is casting a wide net and hoping someone bites. I’m sure that works sometimes, but those are the emails that start to feel like spam and the ones that I stop even opening. Taking the time to find the correct editor of the section/feature your product makes sense in at the very beginning will set a precedent that your emails are worth opening–it will pay off in the long run.
What’s the easiest and quickest way to an editor’s heart?
Catherine: Reply quickly when information is requested. When we’re asking for something, we’re usually under a tight deadline. If we know we can rely on you to get back quickly, you’ll be the first person we go to for features in the future.
What two things do you want to find in every pitch?
Catherine: A photograph of the product and a link to where you can buy it and/or find more information about it. You’d be surprised by how many people don’t include a link to what they’re talking about (even just the brand’s site). It seems like such a little thing, but it really does save time for the editor.
*Biz Advice is compiled & edited by Amy Flurry
Heading to the 6th Annual Unique LA Holiday Show this weekend, December 7 & 8? The largest made-in-America shopping event of its kind in the world, there will be amazing local-made shopping from over 350 vendors, a cafe, free snack and drink stations, free DIY crafts and lots more. If you’d like, especially for those seasoned-Unique-shoppers out there, download the Vendor Directory and Map ahead of time to plan your route. You don’t want to miss your favorite designers and artists! Have a great holiday season, we’ll see you soon!
Arts ReSTORE LA is a new initiative by the Hammer Museum that aims to re-energize Westwood Village with the creative force of local Angeleno artisans and craftspeople. From November 1 to 24, the Hammer will fill several empty storefronts in Westwood, donated by the property owners to this project, with an array of artisan vendors – many are our good friends such as Tanya Aguiniga, Iron Curtain Press, For Your Art, and Clarke and Madison. How are we involved?
UNIQUE LA is adding our perspective and hands-on touch by curating unique (and completely free) activities every weekend, which will be held at the Hammer Museum’s outdoor LAB. Every Saturday at 11:30am we are presenting an intimate Speaker Series called Meet the Makers, which is a great opportunity to come hear from LA’s top artists and designers such as the prolific Gary Baseman and the LA-based apron brand taking the country by-storm, Hedley & Bennett. We’ve kept space limited so the audience will be able to take part in the conversation, ask them questions and meet them! And every Sunday at Noon we will be hosting a fab DIY workshop, so please come get your hands dirty and enjoy the art of crafting something handmade!